Privacy Policy

Summary (TL;DR)

• We collect personal and browsing data to process orders and improve your shopping experience.
• Your data is stored securely on Shopify and trusted systems that meet strict security standards.
• We use analytics and tracking tools to understand website performance and customer behaviour.
• We use marketing platforms to send emails and relevant adverts if you have opted in.
• Your personal information is not visible to most staff and is only accessed where necessary.
• We never sell your personal data and do not share it for third-party marketing.
• Some trusted service providers process data for us so we can operate the website and fulfil orders.
• You have rights to access, correct or request deletion of your personal data.

This Privacy Policy explains how Peter Beales Roses collects, uses and protects your personal data when you visit our website or make a purchase.

Peter Beales Roses operates from London Road, Attleborough, Norfolk, NR17 1AY, England.

Contact Details
Telephone: 01953 454707
Email: Support@peterbealesroses.com
Website: www.peterbealesroses.com

1. Our E-commerce Platform

Our website is hosted on Shopify, a global e-commerce platform that provides secure infrastructure for online retail operations.

• Shopify securely stores customer data on protected servers.
• Shopify maintains high levels of technical and organisational security measures.
• Shopify systems are designed to comply with applicable data protection and consumer regulations in the regions where we operate.
• Payment details are processed through secure gateways and are not stored directly on our internal systems.

2. Information We Collect

We may collect and process the following categories of personal data.

• Identity information including name and title.
• Contact information including billing address, delivery address, email address and telephone number.
• Order details including products purchased, order value and delivery preferences.
• Account information if you create an online account.
• Communications when you contact customer services.
• Technical data including IP address, browser type, device type and operating system.
• Website usage data including pages visited, time spent on pages and shopping behaviour.
• Marketing preferences including email subscription choices.

3. How We Collect Data

• When you place an order on our website.
• When you create an account.
• When you subscribe to marketing emails.
• When you contact customer services.
• Through cookies and tracking technologies when you browse our website.
• Through analytics and advertising tools that monitor anonymised website interactions.

4. How We Use Your Data

• To process and deliver orders.
• To manage payments and prevent fraud.
• To provide customer service and respond to enquiries.
• To personalise your shopping experience.
• To improve website usability, performance and content.
• To send marketing communications where consent has been provided.
• To comply with legal and regulatory obligations.

5. Website Analytics and Tracking Technologies

We use analytics and tracking tools to understand how customers use our website and to improve performance and usability.

• Google Analytics
• Google Tag Manager
• Microsoft Clarity
• Shopify built-in analytics
• Advertising and remarketing platforms

These tools collect behavioural and technical information such as clicks, page views, device information and browsing patterns. This data is typically aggregated or pseudonymised and is used to improve website functionality, product listings and customer journeys.

6. Personalisation and Customer Experience Tools

We use approved third-party applications and software to enhance website functionality and provide a more tailored shopping experience.

• Tools that remember preferences and recently viewed products.
• Apps that improve product recommendations and navigation.
• Systems that help us analyse purchasing behaviour and trends.

These tools process behavioural data to improve usability and long-term website performance.

7. Communications and Marketing Platforms

We use trusted communication platforms to manage customer contact and marketing activity.

• Email marketing platforms such as Klaviyo.
• Customer messaging services such as WhatsApp.
• Customer support systems and live chat providers.

These services allow us to send order updates, respond to enquiries and deliver marketing communications where customers have provided consent.

8. Data Visibility and Internal Access

• Customer personal data is not publicly visible.
• Access to personal data is restricted to authorised staff only.
• Staff access is limited to information necessary for order fulfilment and customer support.
• Most website behaviour and analytics data is processed automatically and is not individually reviewed by staff.

9. Data Sharing

• We do not sell personal data to third parties.
• We do not share personal data for external marketing purposes.
• We share data only with trusted service providers necessary to operate our business.
• These providers include payment processors, couriers, website platforms, analytics providers and marketing systems.
• All service providers are required to process data securely and lawfully.

10. Cookies

Cookies are small files stored on your device to improve website functionality and user experience.

• Essential cookies enable checkout and account features.
• Performance cookies help us understand website usage.
• Marketing cookies support relevant advertising and remarketing.
• Cookie preferences can be managed through your browser settings.

11. Data Retention

• We retain personal data only as long as necessary for business or legal purposes.
• Order records may be retained for accounting and tax requirements.
• Marketing data is retained until consent is withdrawn.

12. Data Security

• Data is stored on secure servers provided by Shopify and approved partners.
• Security measures include encryption, secure networks and restricted system access.
• We regularly review security procedures to protect customer information.

13. Your Data Rights

Under data protection law, customers have rights regarding their personal data.

• The right to request access to personal data.
• The right to request correction of inaccurate data.
• The right to request deletion of personal data where appropriate.
• The right to object to certain types of processing.
• The right to withdraw marketing consent at any time.

Requests can be made by contacting Support@peterbealesroses.com.

14. International Data Transfers

Some service providers may process data outside the United Kingdom. Where this occurs, appropriate safeguards are used to protect personal data in accordance with data protection laws.

15. Changes to This Policy

• We may update this Privacy Policy periodically.
• The latest version will always be published on our website.
• Significant changes will be clearly communicated where appropriate.

Related Pages

You may also find these useful: Terms & Conditions  |  Delivery & Returns  |  FAQs  |  Contact Us